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Comms delivery group meeting report 6 February 2014

Comms Delivery Group

  • Tuesday 6th Feb 2014
  • 10:00 – 11:00
  • Skype

Present/Absent:

  • MikeT (present)
  • MikeG (present)
  • Ben (present)
  • Fiona (present)
  • Sam (abs – internet issues)
  • Filipa (abs – travel)
  • Rob (abs – ill)
  • Naresh (abs – working)
  • Ed (abs – Clara-leave)

Actions:

  • From this meeting
    • MikeT – consider the Roadshow Concept announcement for next newsletter
    • MikeG – doing the gender balance going forward re articles in the Newsletter (use spreadsheet – you’ll need get edit access from Fiona)
    • BenB – bring up the Themes discussion (see listing below for options and ideas) for next meeting
    • BenB – check out the stats for that months Facebook articles on the Transition Network fb pages
  • From prior meeting (didn’t get checked this meeting – I’ve asked and I’ll update this list over time)
    • ALL: read and send feedback to Mike’s support page as per his mail to staff
    • Ben, Rob, Filipa organise meet for newsletter internationalising
    • Sam set up automated posts to FB and twitter from feeds: /news, individual TN blogs, Social reporters
    • Ed connect Fi with sam for auto-blogging posting to FB
    • Ed connect Shane with Sam for social media discussion
    • Rob and Naresh discuss Naresh’s webinar
    • Mike, Sam, Rob: work out how to market and present Mike’s new support page

Next dates and meeting

  • April Newsletter: Friday 4th April, deadline 31st March
  • Comms Delivery group meeting: Thursday 6th February, 10:00-11:30
  • Editorial themes: 
    • February: Resourcing your Transition Group
    • March: Living with Climate Change – agreed by those present
    • April: Endings and Beginnings? – proposed by those present, prompted by MikeyG’s upcoming course on “Bringing Dying Home” (I think)

 Highlights

  •  Newletter now going out to over 17,000 recipients
  • “Endings and Beginnings” proposed at April theme

 Agenda and Notes

1. Share agenda in Skype group window and ask for any requests

  • done

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2. Actions from last meeting

  • not covered cos didn’t have the notes – am gathering info separately

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3. Newsletter review by clicks and discussion (led by Mike)

  • Top locations by opens
    – USA 3,785 37.3%
    – United Kingdom 3,678 36.3%
    – Australia 563 5.6%
    – Canada 428 4.2%
    – France 217 2.1%
  • 17,100 Recipients (!!!)
    – 5,118 Opens 30.3% List avg 24.6% Industry avg 20.9%
    – 1,172 Clicks 6.9% List avg 7.0% Industry avg 3.2
  • Top articles
    – Top two articles – Tamzin and Ruth Potts
    – 7% for Annual Report, Affluenza and Love Bombing
    – 6% for Steph’s piece
    – 5% for REconomy 
  • According to Mike, the position in the newsletter of any article doesn’t affect the number of times it’s read
  • Perhaps some scope to look at the articles that aren’t read, for example:
    – 1% for In and Out list, Steph’s flip flops, Signs and Portents from Italy

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4. Newsletter’s deadlines (Mike) 

  • Feb – today!
  • March – Friday 7th March, deadline 3rd March
  • April – Friday 4th April, deadline 31st March

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5. Gender balance of content provided to newsletter (led by Fiona)

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6. Big stories from last month – January (on TN.org/social media) (all)

  • unsatisfactory statistical basis from Facebook for this session
  • next meeting someone will download and analyse the data – Ben will do this

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
7. Coming month’s theme – March

  • Living with Climate Change – all agreed as a good ‘un

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8. Next theme to discuss – April

  • We thought “Ending and Beginning” would be good for April – lots of scope
  • From prior meetings, here’s a list of other options
    • Failure and what we can learn from it
    • How different groups address problems
    • Social care and health aspects of Transition 
    • REconomy in different countries
    • International month? 
    • How about an ‘anything goes’/’edge’ month? – for stuff we haven’t covered in previous months

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
9. International news (Filipa and Ben)

  • We’ll be announcing the Nat Hubs meeting for 2014 shortly, but is a meeting for just the Hubsters
  • Likely that for “Living with Climate Change” there will be scope for international stories

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10. Social Reporters: brief update: topics: 

  • not covered

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11. Next comms delivery group meeting: Tuesday 4th March, 11:30am to 12:45

  • next agenda list:
    1. Share agenda in Skype text window
    2. Actions from last meeting (all)
    3. Newsletter review by clicks and discussion (led by Mike)
    4. Newsletter’s deadlines (Mike)
    5. Gender balance of content provided to newsletter (led by Fiona)
    6. Big stories from last month – January (on TN.org/social media) (led by Ben)
    7. Coming month’s theme – April (Rob)
    8. Next theme to discuss – May (Rob)
    9. International news (Filipa and Ben)
    10. Social Reporters: brief update:
    11. Next comms delivery group meeting

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